NEW BRUNSWICK, N.J. — New Jersey’s kingmaker didn’t see it coming.
George Norcross, the South Jersey insurance executive who leads one of the most powerful Democratic organizations in the country, had no idea Gov. Phil Murphy’s victory over Republican Jack Ciattarelli would come down to just a couple of percentage points. He didn’t see Democrats losing a half-dozen legislative seats to a Republican party that’s been in decline since Gov. Chris Christie left the Statehouse four years ago.
He certainly didn’t see his close friend and political ally, state Senate President Steve Sweeney, losing an election to an unknown truck driver with a campaign war chest that would barely cover the cost of a few tickets to a New Jersey Democratic State Committee fundraising event.
“It was just a tsunami,” Norcross said in an interview. “Nobody saw this coming. Nobody. Including me, and I like to think I’m pretty astute about this.”
It’s gut check time for New Jersey Democrats. Every public poll had Murphy’s margin of victory in the high single digits or better. Turnout models from Monmouth University’s Polling Institute to state Democratic internals failed to predict a Republican wave in New Jersey, where registered Democrats outnumber Republicans by more than 1 million voters.
Sweeney was caught in the riptide and Norcross, a prolific fundraiser and unelected party chieftain with close ties to House Speaker Nancy Pelosi and former Senate Majority Leader Harry Reid, attributes his friend’s collapse and Murphy’s close shave to the party’s dismal plodding through the first year of President Joe Biden’s presidency.
The administration’s disastrous withdrawal from Afghanistan, followed by months of infighting over an ever-shrinking multi-trillion dollar infrastructure and social spending package — the House passed the infrastructure bill Friday night — evaporated support within Democratic strongholds and erased gains made in conservative districts.
According to Norcross, Democrats need to change voter perceptions fast if they want to preserve their majority in the House of Representatives. As many as four or five Democratic members of New Jersey’s House delegation will run into challenges with redistricting and reelection “if this mood maintains itself,” he said. “That’s trouble.”
Trouble came early for Sweeney, a moderate Democrat from Gloucester County, who was widely believed to be angling for a gubernatorial run in 2025. Despite his decade-plus tenure as South Jersey’s political champion and his interminable grip on the state Senate, Sweeney was one of several “legislators [who] were blindly just targeted and ripped apart by voters who in many cases wouldn’t even know who they were voting for or against,” Norcross said.
“Most of the folks in the Democratic caucuses now realize that the voters are not asking, they’re demanding, for change,” Norcross said. “And we better give it to them. Otherwise, we’re going to end up being a minority party.“
Norcross, who’s previously described himself as a Reagan Democrat and had a strong working relationship with Christie, said the party is locked in an interminable identity crisis. Democrats who have been deemed “bland, boring, whatever” are failing to crack into the public’s consciousness with the same vigor as progressives, he said.
His take is that the elevation of avowed socialists like Sen. Bernie Sanders (I-Vt.) — who campaigned with Murphy days before the gubernatorial election — reinforces Republican depictions of the party as pro-tax socialists who want to defund the police.
Even in deep-blue New Jersey, that doesn’t play, Norcross said.
“Voters massively rejected that notion, which was largely defined from the top in Washington, then down through New Jersey,” he said, later adding: “The Democratic Party today, because of a lack of prominent leaders, has largely become defined by the progressive faces in our country.”
National politics have bled into New Jersey to a point where it’s become impossible for voters to distinguish the two.
Outgoing Assemblyman John Burzichelli, a district mate of Sweeney’s whose two-decade career in the Legislature was ended by the Tuesday’s Republican wave, told POLITICO prior to the election that Democrats in South Jersey were struggling to separate themselves from what voters were seeing coming out of Washington.
“They’re not seeing anything come out of the local side,” Burzichelli said when asked about recent announcements about state Department of Transportation funding and a new $250 million wind port in his district. “The penetration for the public to see it was severely compromised.”
Murphy, a progressive whose reelection campaign leaned on national issues like abortion access as well as legislative accomplishments such as marijuana legalization, a $15 minimum wage and paid family leave — all of which moved with Sweeney’s backing — wasn’t immune from the same.
While the slow tabulation of vote-by-mail ballots has swelled Murphy’s margin of victory over Ciattarelli since the Associated Press first called the race Wednesday night, the governor acknowledged that his second term will have to wrestle with an electorate that’s losing enthusiasm for him and his party.
“Thank God we did all the stuff we did because it allowed us to withstand this red wave that swept over a lot of folks,” he told reporters at an event in New Brunswick on Friday. “We need to get at more kitchen tables. There are too many people — what I take away from this — there's a lot of hurt out there, which we knew. But it's a big group of folks who are screaming out for help and I want to be the administration that gives them that help.”
Just don’t expect him to pivot on his positions.
“We didn't change our stripes in 2017,” Murphy said. “We're not going to change now.”
That wouldn’t be enough for Democrats even if Murphy were to move to the right, said Norcross, who famously clashed with the governor prior to the pandemic over political differences and the state’s tax incentive program.
Echoing Murphy’s phrasing, “you can’t really alter your stripes when in fact you’ve been a certain way your entire life,” Norcross said.
Norcross dismissed the notion that Murphy’s fractious history with South Jersey’s Democratic wing had any bearing on Tuesday’s results.
In Camden County, Norcross’ base of operations, 8,000 more people cast votes for Murphy than in 2017, even if the governor’s share of the votes declined to around 62 percent. In 2009, Gov. Jon Corzine secured around 54 percent of Camden County’s ballots when he was defeated by Christie in 2009.
“Clearly, the governor and I weren’t getting along so well, among other people, in the beginning of his term. That got corrected,” Norcross said, later adding that he and Murphy worked “hand-in-hand” during the pandemic as Cooper Health System, a Camden hospital chaired by Norcross, became a focal point of the state’s response. “There was not an issue with the political apparatus.”’
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